<?xml version="1.0"?> <questionnaire> <id>DF4FC7</id> <title>SAMPLE: Logo Testing Survey</title> <creator>AskPeople</creator> <template>CorporateBoxes.php</template> <introduction>We are redesigning our logo and would be grateful if you could take a moment to give us your feedback on some proposed designs.</introduction> <question> <questionid>1</questionid> <type>single</type> <validation>optional</validation> <questiontext>1. How long have you been a customer of XYZ?</questiontext> <options>Less than 6 months|6 months - 2 years|More than 2 years|Don't know/Can't remember|I am not a customer of XYZ</options> <scale></scale> </question> <question> <questionid>2</questionid> <type>single</type> <validation>optional</validation> <questiontext>2. How much would you say you know about XYZ and its products or services?</questiontext> <options>A great deal|A fair amount|Not very much|Nothing at all</options> <scale></scale> </question> <question> <questionid>3</questionid> <type>single</type> <validation>optional</validation> <questiontext>3. And how favourable or unfavourable is your view of XYZ?</questiontext> <options>Very favourable|Mainly favourable|Neither favourable nor unfavourable|Mainly unfavourable|Very unfavourable|Don't know</options> <scale></scale> </question> <question> <questionid>4</questionid> <type>pagebreak</type> <validation>optional</validation> <questiontext></questiontext> <options></options> <scale></scale> </question> <question> <questionid>5</questionid> <type>single</type> <validation>optional</validation> <questiontext>4. Have you ever seen the following logo? </p> <br /><img src="templates/images/logo1.jpg" alt="logo 1" /></questiontext> <options>Yes|No|Don't know</options> <scale></scale> </question> <question> <questionid>6</questionid> <type>multi</type> <validation>optional</validation> <questiontext>5. Which of the following words or phrases do you associate with this logo?</questiontext> <options>Modern|Efficient|Fun|Expensive|Reliable|Trendy|Enthusiastic|Friendly|Believable|Old fashioned</options> <scale></scale> </question> <question> <questionid>7</questionid> <type>pagebreak</type> <validation>optional</validation> <questiontext></questiontext> <options></options> <scale></scale> </question> <question> <questionid>8</questionid> <type>multi</type> <validation>optional</validation> <questiontext>6. Please look at the following three logos. For each one, please tick the words or phrases you might use to describe each one:</questiontext> <options><img src="templates/images/logo2.jpg" alt="logo 2" />|<img src="templates/images/logo3.jpg" alt="logo 3" />|<img src="templates/images/logo4.jpg" alt="logo 4" /></options> <scale>Modern|Friendly|Reliable|Expensive</scale> </question> <question> <questionid>9</questionid> <type>pagebreak</type> <validation>optional</validation> <questiontext></questiontext> <options></options> <scale></scale> </question> <question> <questionid>10</questionid> <type>single</type> <validation>optional</validation> <questiontext>7a. Which of the logos - the first one you saw, or the three alternatives - do you find the <u>most</u> appealing?</p> <table><tr><td>A:<br /><img src="templates/images/logo1.jpg" alt="logo 1" /></td><td>B: <br /><img src="templates/images/logo2.jpg" alt="logo 2" /></td></tr><tr><td>C:<br /><img src="templates/images/logo3.jpg" alt="logo 3" /></td><td>D: <br /><img src="templates/images/logo4.jpg" alt="logo 4" /></td></tr></table></questiontext> <options>A|B|C|D</options> <scale></scale> </question> <question> <questionid>11</questionid> <type>bigbox</type> <validation>optional</validation> <questiontext>7b. Why do you say that?</questiontext> <options></options> <scale></scale> </question> <question> <questionid>12</questionid> <type>pagebreak</type> <validation>optional</validation> <questiontext></questiontext> <options></options> <scale></scale> </question> <question> <questionid>13</questionid> <type>single</type> <validation>optional</validation> <questiontext>8a. And which of the logos do you find the <u>least</u> appealing?<br /><table><tr><td>A:<br /><img src="templates/images/logo1.jpg" alt="logo 1" /></td><td>B: <br /><img src="templates/images/logo2.jpg" alt="logo 2" /></td></tr><tr><td>C:<br /><img src="templates/images/logo3.jpg" alt="logo 3" /></td><td>D: <br /><img src="templates/images/logo4.jpg" alt="logo 4" /></td></tr></table></questiontext> <options>A|B|C|D</options> <scale></scale> </question> <question> <questionid>14</questionid> <type>bigbox</type> <validation>optional</validation> <questiontext>8b. Why do you say that?</questiontext> <options></options> <scale></scale> </question> <question> <questionid>15</questionid> <type>bigbox</type> <validation>optional</validation> <questiontext>9. If you have any final comments that you would like to make about XYZ or its logo, please enter them in the box below:</questiontext> <options></options> <scale></scale> </question> <date>16-Mar-2007 10:19</date> </questionnaire>